MRK 201 Principles of Marketing -
This course presents an overview of marketing management in modern organizations including an introduction to the concept of marketing, the role of marketing in society and the firm, marketing terms, and the various factors that influence marketing decision-making. Students learn how to apply those factors to analyze customers, competition, marketing strengths, and marketing weaknesses. Students study market research and selection, consumer buying behavior, and product development including pricing, promotion, distribution, and global marketing strategies. Credits: 3
Prerequisites: Placement into college level English Semester Offered: F/S/SU

MRK 221 Sales & Sales Management -
This course examines the selling function in companies with emphasis on the dynamics of the sales process. Students learn how to qualify sales prospects, plan a presentation, secure and open the sales interview, deliver a product demonstration, handle objections, and close a sale. Areas of study include compensation, management of a field sales force, the development of leads, sales training, and leadership styles. Students also prepare a resume, learn job interview techniques, and gain an understanding of a career in sales. Credits: 3
Prerequisites: Placement into college level English Semester Offered: S

MRK 231 Advertising -
This course focuses on the role and importance of advertising in the marketing plan of an organization. Students learn how to prepare a detailed advertising plan using the most appropriate media. Topics covered include the history of advertising, selecting effective media, creating an advertising message using the selected media, and how an advertising agency functions. Credits: 3
Prerequisites: Placement into college level English Semester Offered: F

MRK 241 Social Media Marketing -
This course examines how social media is used to achieve today's marketing goals. Students gain a perspective on how traditional marketing professionals have viewed social media, myth busters, and how social media is integral to building a marketing strategy. Students explore how to use social media tools, set social media goals that align with the business's goals, and analyze and understand metrics. This class encompasses developing a social media strategy, goals and metrics for business or professional career development, as well as hands-on work in a computer lab. Credits: 3
Prerequisites: Placement into college level English Semester Offered: F/S

4/1/2024